(Submitted by sindai)Big It Up  

Big it Up– the expression defines the company: to show respect, to give support, to take pride, to value quality. At Big It Up, we're about all these things, about bringing you an attitude and a philosophy, along with the slamminest hats and accessories. Cause if you don't have the right attitude, then what you wear isn’t going to get you where you gotta go.
Big It Up grew out of the streets of Toronto, Canada and came into being in the summer of 1996, the result of a unique collaboration. A group of friends got together. Tired of the same old same old, we were fed up with the mediocrity of so much of what was on the market. Just too many second-rate goods that reflected second-rate thinking and a lack of respect for a public that deserves better. We recognized in ourselves a yearning for quality and we knew that if we felt that way, then others must too. We knew that if people saw quality, they’d respond to it, they’d respect it, be proud of it, they’d "big it up."

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